Content marketing is all still relevant today, but what’s more important to understand is how its never really changed. For many years Google has maintained one very specific rule – content is King. However, even though that statement has never really changed, it’s not to say it hasn’t certainly evolved. Today this statement tends to ring true more than ever:
“Content is King, but distribution is queen and she wears the pants.”
You can also say that social media is queen and it reflects the same outcome – it’s not just about writing a certain amount of text, hoping your guess work pays off. It’s about writing engaging content that makes them want to click on that link and land on your website to read the story you’re telling. This is where the content marketing team at Mira Marketing comes in.
Our services extend beyond the borders of digital content marketing – this is an area of the industry that has changed. There was one point in time where it didn’t seem to matter and almost disappeared. Today in 2017, it matter more than ever.
Website content – research and development
Keywords, KPI’s, targeted phrases and deep analytic research into your target audience
After we understand your client or customers persona we then begin:
CTA’s (Call to Action)
Video script writing
Offsite articles, Press Releases and guest posting
Native advertising featuring sponsored posts
Contextual ad creation
Content for high converting landing pages
The Value of Website Content – Google’s Rankbrain
Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. Thanks to Google, the way we deliver the message is more relevant than ever. If you do not write relevant and engaging content on your website through internal pages as one example, you won’t rank in the search engines – it may be a hard pill to swallow but it’s the truth.
The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers. All other components of your website (design, visuals, videos, etc.) provide a secondary support role. If you have effective taglines, great design will only enhance their effectiveness. Design itself does not sell. You need to tell your story both onsite and offsite. We provide the services necessary to help your marketing online campaign get noticed but above all else get ranked in the search engines.
First, we need to determine your high value customers (HVC) and define personas for your website. Then we determine how you will target them. Taglines and slogans that are customer-centric (i.e., focuses on the needs and wants of the customer) are essential to capturing the attention of your prospective customers. We make sure your taglines deliver a clear value proposition and include an effective call to action.
The key to a successful website is having clear, relevant and keyword-rich content that delivers the right message with power and conviction. The content on your website should target your audience, engage them and persuade them to take action. Mira Marketing has the right qualified staff in-house that can do all of the above.
Content Marketing Strategy
Don’t’ forget that your direct competitors will spend countless hours writing authoritative content that ranks incredibly well. This is what’s happening now, and you need a plan of action to catch up.